How do I send birthday greetings to my customers?

Nov 7, 2023 | Marketing & Campaigns, Marketplace

My.Vaniday Premium allows you to customize and send birthday emails to your customers through “set & forget” marketing. This means that you only need to activate a birthday email once, and my.Vaniday will continually manage these marketing campaigns for you, no worries! You can disable automated emails at any time. The birthday email is a powerful marketing tool that builds relationships with your customers and increases your bookings.

Customizing a birthday email

If you would like to send your customers automated birthday greetings, you will need to enable the birthday email. Click on the “Email Marketing & Campaigns” tab on the left side of your screen. Then choose the automated email called “Birthday”. At the top of the page, you will be able to enable or disable the “Enable Birthday Email” button. When this button is enabled it displays as green.

You also have the option of including a “Book Now” button within the birthday greeting. The book now button will direct the customer to your Vaniday salon profile page. To include this button, check the box labeled “Display “Book Now” button”. This makes it effortless and convenient for customers to quickly rebook with your salon. This feature puts marketing power into your hands, increasing your bookings.

You can view a preview of your email from this portal. Your my.Vaniday software will automatically insert the first name of your client into the subject line and content of the email. Your salon’s name and phone number will also auto-populate into the email. Keep in mind that the Book Now button will always show on the preview of the email, even if you have disabled this feature. But don’t worry, if you have the “Display “Book Now” button” unchecked, it will not display in the final email that the customer receives.

Please note that emails are not sent from your personal email account, but rather from a no-reply email address provided by Vaniday.